"Use Co-Branding To Increase Your Reach" | Gemma Keighery (Head of Account Management, Exposure Ninja)
The Digital Marketing Podcast by Exposure Ninja
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Exploring Successful Co-Branding Strategies
The chapter examines a creative and successful co-branding example involving a popular kids TV show and a DIY store, leading to increased merchandise sales and visitor engagement. It discusses how co-branding can attract children and parents by offering engaging experiences like themed merchandise and samples, creating a fun environment. Furthermore, it showcases the benefits of co-branding in reaching diverse audiences, driving in-store purchases, and increasing customer loyalty through innovative collaboration strategies.
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