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"Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen" by Zoe Chance
Nov 2, 2023
Zoe Chance, Professor of Influence and Persuasion at Yale School of Management, shares key insights from her book. Topics include strategies for using influence ethically, the art of charisma, and the power of collective influence.
14:06
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Quick takeaways
- Making desired behavior easy is the most influential factor in behavior change.
- Charisma is about capturing attention through simple tools like using names and asking questions.
Deep dives
The Power of Ease and Making Behavior Easy
The podcast episode emphasizes that the best predictor of behavior is ease. It is more influential than motivation, price, quality, or satisfaction. To influence behavior effectively, the key is to make the desired behavior as easy as possible for the individual. The Customer Effort Score is mentioned as a metric that measures ease in customer experiences, with high ease scores correlating with increased customer loyalty and positive outcomes. Additionally, the episode highlights the importance of minimizing pressure and focusing on the long-term relationship for successful behavioral change.
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