

Peter Merholz on the Structure of Organizations
7 snips Feb 2, 2020
In this conversation, Peter Merholz, co-founder of Adaptive Path and design executive, shares insights from his extensive career in UX design. He explores how organizational structure impacts customer experiences and advocates for cross-functional teams over traditional silos. Peter emphasizes the strategic role of design leadership in promoting user-centered approaches within analytical cultures. He also discusses the importance of aligning design efforts with organizational goals to enhance decision-making and societal impact.
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Design as Trojan Horse
- Design serves as the Trojan horse for humanistic thinking within companies.
- It brings a necessary humanistic balance to mechanistic, spreadsheet-driven business approaches.
Design Makes Strategy Concrete
- Design concretizes abstract business strategies into tangible sketches and prototypes.
- This clarity leads to better organizational alignment and conversations about the future.
Balancing Analytical with Humanistic
- Business and technical approaches are analytical and reductive; design and humanism add creativity and a big-picture approach.
- This balance is crucial given the societal impact of complex digital products like social media.