The Modern Independent The 7-Figure Playbook: Ditch the Pitch—Lead Sales Like an Expert w/ Allison Davis
Jun 13, 2025
Allison Davis, a seasoned commercial leader and sales coach with over 20 years of experience, shares her expertise on transforming sales strategies. She reveals why rushing the pitch can sabotage deals and introduces the effective ALIGN framework for leading meaningful sales conversations. Allison emphasizes the importance of asking deep follow-up questions and how a Fingerprints Meeting can double proposal success. Discover how to tailor proposals around client pain points and avoid vendor syndrome to elevate your sales game.
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Don’t Default To Vendor Mode
- Showing up like a vendor narrows the problem and leads to transactional, small-scope work.
- Allison Davis urges experts to challenge initial buyer assumptions and broaden the problem space.
Use The ALIGN Framework
- Use the ALIGN framework to structure any sales conversation: Agenda, Ask, Look deeper, Inspire, Get feedback, Next steps.
- Keep the buyer centered and pace yourself instead of launching into your story.
Agenda Calms Buyer Indecision
- Setting a short agenda makes buyers feel safe and shows you know the process.
- Allison ties this to buyer indecision: clarity reduces fear of making the wrong move.
