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The 7-Figure Playbook: Ditch the Pitch—Lead Sales Like an Expert w/ Allison Davis
Most independent consultants and coaches unknowingly sabotage their sales by rushing to the finish line—pitching too soon, pricing too low, and solving surface-level problems.
In this episode of The 7-Figure Playbook, Sam Lee (IndeCollective, Founder & CEO) sits down with sales powerhouse and IndeCollective expert guide Allison Davis to flip the script. You’ll learn how to ditch “vendor syndrome” and lead sales conversations like the expert you are.
We cover:
- Why “just saying yes” to client requests makes you look like a vendor—and what to do instead
- The ALIGN framework (Agenda, Ask, Look deeper, Inspire, Get feedback, Next steps) that helps you take command of every sales conversation
- Why the best salespeople ask 11–14 follow-up questions per call (and how to do it without sounding like a robot)
- The importance of a Fingerprints Meeting—and how it can double your proposal close rate
- How to keep TABS (Timeline, Authority, Budget, Strategy) so your proposal doesn’t get ghosted
- Why your proposal should start with the client’s pain—not your company bio
- How to run a three-legged race with your decision maker to cross the procurement finish line—together
Whether you’re landing your first $50K deal or ready to scale to seven figures, this episode will change the way you sell.
Ready to walk (or run) the expert path? Let’s go.
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