The Russell Brunson Show

Funnel Hack First, Webinar First, and the Math of Tiny Marketing Wins | #Marketing - Ep. 78

4 snips
Oct 13, 2025
Renee, an experienced executive recruiter with 25 years in the field, joins the discussion on packaging recruiting frameworks and B2B offers. The conversation dives into the importance of the 'Funnel Hack First' mentality. They explore why live webinars outperform other funnels and how small conversion tweaks lead to substantial sales growth. Russell also shares secret tips for enhancing show-up rates with bonuses and suggests strategic pricing moves for group programs that make them irresistible to clients. A must-listen for marketers!
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ANECDOTE

Funnel-Building All-Nighter

  • Russell described a week of late-night funnel building with his team that pushed innovative ideas.
  • He used that experience to urge listeners to
ADVICE

Funnel Hack First

  • Funnel hack first: always model existing winning funnels before creating something new.
  • Analyze top campaigns, extract commonalities, then innovate on that foundation.
ADVICE

Webinar First, Books Later

  • Lead with a live webinar instead of a book funnel to get profitable quickly with paid ads.
  • Use the webinar to sell a higher-ticket course and iterate until the presentation converts reliably.
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