In this episode of The Russell Brunson Show, It’s another OFA Q&A session where I break down some of the most important marketing principles that drive real revenue growth…
Starting with one of our core values: Funnel Hack First. Before you build, you model what’s already working. I’ll show you how this mindset applies to everything from creating your webinar funnel to structuring your fulfillment model so it scales.
You’ll also hear why I recommend using live webinars as the front-end engine (instead of book funnels), how small conversion lifts create massive results, and how to adjust your pricing to make group offers irresistible. Whether you’re selling online or scaling your coaching business, these lessons will change the way you think about funnels, pricing, and fulfillment.
Key Highlights:
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Why we “funnel hack first” before launching any new campaign
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How and why running a live webinar first outperforms most evergreen and book funnels
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My sneaky secret for turning a free ebook into a strategic bonus that boosts show-up rates (Instead of just being a plain, boring lead magnet…)
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The simple pricing move that makes group programs sell themselves
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Why tiny conversion wins compound into huge sales growth
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Why the facilitator model is hands down better than the ‘coaching’ model
If you’re serious about marketing, online sales, or building funnels that convert… This episode gives you some very applicable tweaks and shifts you can make starting now in your business! And if you want to funnel hack and follow the bread crumbs I dropped in this episode… Here are the links to the funnels I mentioned:
Agora-inspired test funnel → offerlablaunch.com
Using ebook to keep visitors on the webinar → salesfunnels.com
https://sellingonline.com/podcast
https://clickfunnels.com/podcast
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