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Benefit-driven UX writing with Samuel Hulick and Yohann Kunders

Feb 24, 2022
30:24
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1
Introduction
00:00 • 3min
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2
Onboarding and Value - What's That About?
02:40 • 3min
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3
User Onboarding - How to Deliver the First Quick Win of the Value Proposition
05:18 • 2min
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4
UX Copywriting and Product Marketing - Are You in a Unique Position?
07:33 • 4min
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5
Product Design and UX Writing - Getting Really Clear on What's Driving the Engagement
11:14 • 5min
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6
Tracking Subscriptions as a Design Tool
16:17 • 6min
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7
The Most Convincing Case for Reverse Engineering Your Work
21:53 • 3min
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8
What's the Biggest Thing About Button Copy?
24:57 • 3min
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9
Writing for the Value Past, You Know?
27:54 • 3min
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Samuel Hulick and Yohann Kunders discuss the concept of "Value Paths" including what they are and how they can help businesses improve their service processes.
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