The Most Convincing Case for Reverse Engineering Your Work

Samuel: The most compelling case that i could make would be one with data, especially data that's connected to revenue. So if you're able to do a little guerilla workand pull up some data around the performance of customers who achieve valuable outcome x verses the performance of sign ups who don't,. You can show there's a major difference in the the lifetime value conversion and ray retention. And even if you do this on a small scale, like est an experiment that leads up to that goes from sign up to the first revenue event, which is trial to paid conversion. This might not be plausible, but if you, for a certain segment of uses, create a different experience