
Benefit-driven UX writing with Samuel Hulick and Yohann Kunders
Writers in Tech
00:00
UX Copywriting and Product Marketing - Are You in a Unique Position?
U x writers and product marketers in particular, are in this unique position of having to translate between the businesss time line and the user's time line. I'm a believer in the notion of clear being better than clever, pretty much across the board. And i know that you a guide many, many differentsas companies with your grov corching service, and also have the super outcome a research. So let' say that we have people in the audience that would like to help their organization with their value path, or even people that want to reach out to you for some research works. O, what would be your processes like when trying to put hlarity above clever you?
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