What's the Biggest Thing About Button Copy?

Yudid: I like to look at button copy as an opportunity to set the users expectations around what's about to happen when they press that button. And annhat tome is always, always, always a copy opportunity that can punch above its weight class. Samuel: What do you think should be the name of this episode? The great jop ok firs, well, thank you so much for jumping on this call to day.