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Marketecture: Get Smart. Fast.
Episode 47: Brian Morrissey on how to create a sustainable media model
Nov 17, 2023
Brian Morrissey discusses sustainable media models, Jezebel's closing, and Buzzfeed's new strategy. They explore the future of publisher's revenue, Google's dominance in advertising, Kroger's data on Trade Desk, and the impact of YouTube blocking ad blockers.
42:28
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Quick takeaways
- Amazon's move to sell cars on its platform, integrating Alexa into the sales process, highlights the importance of voice technology in cars and its potential impact on the automotive and advertising industries.
- The Trade Desk's stock plunge after giving mild guidance serves as a reminder of the importance of meeting market expectations and maintaining high performance, highlighting the challenges faced by companies valued for their high growth and potential.
Deep dives
Amazon's Integration of Alexa in Car Sales
Amazon has announced that it will be selling cars on its platform, starting with Hyundai vehicles. The company will offer a similar experience to Tesla, allowing users to purchase cars directly online or in Amazon stores, with no negotiation. Interestingly, Amazon is also working on integrating Alexa into these car sales, aiming to create consumer functionality using voice commands while driving. This move indicates the growing importance of voice technology in cars and its potential impact on the automotive and advertising industries.
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Discover
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