

Episode 47: Brian Morrissey on how to create a sustainable media model
Nov 17, 2023
Brian Morrissey discusses sustainable media models, Jezebel's closing, and Buzzfeed's new strategy. They explore the future of publisher's revenue, Google's dominance in advertising, Kroger's data on Trade Desk, and the impact of YouTube blocking ad blockers.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
E-commerce, CTV, and the Future of Media
03:16 • 7min
The Future of Publisher's Revenue
09:59 • 15min
Google's dominance in advertising and challenges faced by publishers
25:22 • 6min
Kroger's Data on Trade Desk and Amazon Selling Cars Online
31:12 • 6min
The Impact of YouTube Blocking Ad Blockers
37:07 • 5min