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6min chapter
Episode 47: Brian Morrissey on how to create a sustainable media model
Marketecture: Get Smart. Fast.
Google's dominance in advertising and challenges faced by publishers
This chapter examines the overwhelming influence of Google in the advertising sector, drawing parallels between its dominance and the yellow pages. It delves into the struggles publishers face in receiving remuneration from Google for their news links, exploring legal battles, the significance of data, and the challenges of proving consumer harm in antitrust actions. The chapter concludes by discussing the trade desk's earnings and its implications for startups.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode