Google's dominance in advertising and challenges faced by publishers

This chapter examines the overwhelming influence of Google in the advertising sector, drawing parallels between its dominance and the yellow pages. It delves into the struggles publishers face in receiving remuneration from Google for their news links, exploring legal battles, the significance of data, and the challenges of proving consumer harm in antitrust actions. The chapter concludes by discussing the trade desk's earnings and its implications for startups.

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