15min chapter

Marketecture: Get Smart. Fast. cover image

Episode 47: Brian Morrissey on how to create a sustainable media model

Marketecture: Get Smart. Fast.

CHAPTER

The Future of Publisher's Revenue

This chapter explores the future of publisher's revenue, discussing advertising, events, activations, and subscriptions. It also examines the downfall of Jezebel and questions the sustainability of legacy brands in the digital media landscape.

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