From Operations to Sales: Bob Hansen’s Playbook for Winning Deals
Nov 22, 2024
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Bob Hansen, VP of Sales at VeriFast, brings over 20 years of experience in property management. He discusses his journey from operations to sales, emphasizing the importance of understanding customer needs. Hansen highlights key differences between selling multifamily and single-family properties and shares his top tips for thriving in sales. He also reveals insights into motivating sales teams and lessons learned from closing his toughest deal. A must-listen for aspiring sales professionals eager to refine their strategies!
Bob Hansen emphasizes the importance of understanding client needs through active listening and insightful questioning to uncover their true pain points in sales.
The podcast highlights the distinct challenges in multifamily sales, necessitating persistence and a focus on long-term solutions amidst complex decision-making processes.
Deep dives
The Importance of Hustle and Networking in Sales
Success in sales often relies on the willingness to outwork competitors and step outside of comfort zones. A strong work ethic, combined with honest communication and transparency, is essential for building trust with clients. Networking plays a crucial role, as regular outreach and engagement with others can foster valuable relationships that benefit one’s career. Establishing genuine connections, rather than reaching out only when in need, cultivates a supportive professional network.
Understanding Client Needs Through Active Listening
Effective sales require a deep understanding of client needs, beyond merely demographics. Asking insightful questions and truly listening to clients can uncover the underlying pain points that must be addressed. Utilizing techniques such as gap selling can shift focus from simply showcasing products to providing tailored solutions that address specific challenges. By developing this skill, sales professionals can enhance their ability to match offerings with customer requirements.
Navigating the Complexities of the Multifamily Market
The multifamily sector presents unique challenges due to its larger scale and longer sales cycles compared to single-family rentals. Decision-making often involves multiple stakeholders, increasing complexity and requiring persistence from sales teams. Many clients in multifamily also tend to adopt short-term perspectives, focusing on immediate costs rather than long-term solutions. Addressing this mindset is critical for successfully selling comprehensive benefit packages that enhance tenant retention and satisfaction.
Fraud Mitigation in Tenant Screening Processes
Innovative screening technologies can significantly reduce fraud in the property management industry. Verifast offers solutions that provide thorough background checks while mitigating fraudulent applications, ultimately enhancing tenant quality. The service integrates multiple data points from various financial institutions, creating a comprehensive profile of potential tenants. This proactive approach not only decreases vacancy rates but also enhances the overall integrity of the leasing process.
Welcome Closers! Jordan’s back with another episode of the Profitable Property Management Podcast. Join him & Bob Hansen, VP of Sales at VeriFast as they dive into a variety of topics, including **Bob’s transition from operations to sales, dealing with ‘false pains’ in the sales process, and the differences between selling to single-family vs. multi-family properties. Plus, Bob shares his top tips for becoming a top-tier salesperson, how to motivate your sales team, and the story behind closing his toughest deal yet!**
“What is the noise you're hearing about me?” - Bob’s advice for a new salespeople. Ask leaders about your personal brand. Tune in to find out more!