Bob Hansen, expert in the mid-market multifamily rental sector, discusses the importance of amenities and value-added services in attracting renters. He also talks about economic factors impacting rental rates and challenges tenants face in affording rent. Hansen emphasizes the need for property managers to focus on the resident experience and leverage technology to meet younger generation's expectations.

Bob Hansen, VP of Sales at VeriFast, brings over 20 years of experience in property management. He discusses his journey from operations to sales, emphasizing the importance of understanding customer needs. Hansen highlights key differences between selling multifamily and single-family properties and shares his top tips for thriving in sales. He also reveals insights into motivating sales teams and lessons learned from closing his toughest deal. A must-listen for aspiring sales professionals eager to refine their strategies!