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Property Management Brainstorm
Episode 79: Opportunities in Mid-market Multifamily Ft Bob Hansen
Dec 7, 2023
Bob Hansen, expert in the mid-market multifamily rental sector, discusses the importance of amenities and value-added services in attracting renters. He also talks about economic factors impacting rental rates and challenges tenants face in affording rent. Hansen emphasizes the need for property managers to focus on the resident experience and leverage technology to meet younger generation's expectations.
36:53
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Quick takeaways
- Attracting tenants in the mid-market multifamily sector requires offering amenities and value-added services to differentiate from high-end housing.
- Property managers should focus on meeting the expectations of the younger generation by leveraging technology and providing a superior resident experience.
Deep dives
The Mid-Market Multifamily Sector and Property Management Opportunities
In this podcast episode, Bob Preston discusses the mid-market multifamily sector and its property management opportunities. This sector focuses on creating affordable housing for middle-income families and typically caters to a broad demographic. Bob Hanson of Second Nature joins the discussion as an expert in addressing this market. The mid-market space encompasses properties with around 2,000 units under management, consisting of class BC operators and garden-style communities. Despite a tightening market and increased vacancy rates, there are still opportunities for property managers to attract tenants and enhance their portfolios. Second Nature offers products and services such as air filter delivery, credit building, rewards programs, and insurance coverage to help operators drive value, reduce costs, and improve the tenant experience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode