205: From Operations to Sales: Bob Hansen’s Playbook for Winning Deals
The Profitable Property Management Podcast
Navigating Multifamily Sales Dynamics
This chapter delves into the speaker's journey back into direct selling within the multifamily real estate sector, contrasting it with single-family rentals. It highlights the complexities of sales processes, the significance of persistence, and the necessity of delivering cohesive value to all stakeholders involved, especially in the context of resident benefits programs.
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