SEO in 2026 Master AI visibility by understanding the Algorithmic Trinity – with Jason Barnard
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Jan 16, 2026 Jason Barnard, Founder and CEO of CaliCube, dives into the concept of AI-assistive engine optimization. He presents the Algorithmic Trinity, detailing how knowledge graphs, LLMs, and web search interplay to enhance SEO. Barnard emphasizes the importance of knowledge graphs in preventing misinformation and explores how brands can shape their online presence for optimal recommendations. He discusses the rising significance of chat interfaces and offers insights into measuring their impact on conversions, urging marketers to optimize their entire digital footprint.
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Engines Differ By Component Mix
- Different assistive engines weight the Trinity components differently; Perplexity leans on LLM+search, Google mixes all three with a strong knowledge graph.
- Knowledge graphs act as the encyclopedic fact-checker that reduces hallucinations.
Chat Engines Seek The 'Perfect Click'
- Conversational engines guide users down the funnel to a 'perfect click' rather than merely sending traffic to sites.
- They combine internal training, web search, and knowledge graphs to craft that final recommendation.
Own Your Digital Footprint
- Control and optimise your entire digital footprint, not just your website, to feed all three Algorithmic Trinity components.
- Use an entity home page linking to corroborative assets to create a trustworthy canonical source for the brand.