Key takeaway: optimize full digital footprint

Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.

Jason says: “I'm going to explain how any marketer can optimize for AI-assistive engines.

People call it generative engine optimization; I call it AI-assistive engine optimization. Whichever name you use, the principle to SEO in the AI era is very simple, and it's called the Algorithmic Trinity.”