Why conversions from chat referrals are higher

Jason Barnard shares that you can’t look at LLMs alone as the standalone way to determine whether or not your AI optimization has been a success.

Jason says: “I'm going to explain how any marketer can optimize for AI-assistive engines.

People call it generative engine optimization; I call it AI-assistive engine optimization. Whichever name you use, the principle to SEO in the AI era is very simple, and it's called the Algorithmic Trinity.”