The CMO Podcast The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)
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Jun 18, 2025 Mike Moynihan, a 30-year veteran at Lego, discusses how the brand pivots following recent societal shifts, particularly post-pandemic. George Carey, CEO of Human-ology, explores how consumer values and emotional connections have changed, especially among young adults. They delve into the impact of nostalgia on marketing strategies and the importance of adapting to evolving consumer priorities. The conversation highlights the need for brands to foster human connections while driving innovation and creating community around shared experiences.
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Parenthood as Life-Changing Event
- The birth of George Carey's first child dramatically changed his life perspective and priorities.
- He sees parenthood as a fundamental segmentation of humanity beyond conventional lines like politics or religion.
Triplet Origins and Careers
- Mike Moynihan was born a triplet, which shaped his upbringing and career paths of his siblings, including working together at Lego.
- His sister is a CMO, and his brother shifted from military to HR, reflecting diverse talents in his family.
Cheerios and Childhood Belief
- George Carey's first impactful brand was Cheerios, influenced by a memorable TV commercial.
- He believed eating Cheerios would physically transform him, showing how branding shapes children's perceptions.