The CMO Podcast cover image

The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

The CMO Podcast

00:00

Resonating with Joyful Focus: Engaging Adult Fans through Innovative Marketing

This chapter delves into the theme of 'joyful focus' in Lego's marketing strategies aimed at attracting both new and existing customers. It highlights the campaign's nostalgic appeal and its innovative products, like Lego Botanicals, while underscoring the significance of community engagement for adult Lego fans.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app