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The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

The CMO Podcast

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Shifting Priorities of Young Adults

This chapter analyzes the changing mindset and emotional needs of young adults aged 18 to 35, emphasizing a shift towards caution and a desire for safety in the wake of societal changes like the COVID-19 pandemic. It discusses the resultant impact on consumer behavior and marketing strategies, highlighting the need for brands to adapt to these evolving priorities.

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