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The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

The CMO Podcast

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Harnessing Data and Storytelling: A Shift in Marketing Strategy

This chapter delves into the critical interplay between data and storytelling in effective marketing strategies. It also examines how the pandemic prompted a shift in targeting adult consumers, emphasizing nostalgia and the need for connection in uncertain times.

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