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The Day the Universe Changed with Mike Moynihan (Lego) and George Carey (Human-ology)

The CMO Podcast

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Transformative Consumer Insights

This chapter explores the evolution of human behavior and consumer attitudes post-pandemic, featuring personal stories tied to brand memories from childhood. It emphasizes the importance of emotional connections in driving consumer loyalty, particularly in the toy industry with a focus on Lego. The discussion also highlights the role of curiosity and understanding in successful brand strategies amid changing consumer priorities.

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