HUNGRY. James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”
11 snips
Jan 13, 2025 
In this discussion, James Smith, a fitness influencer and marketing expert known for his candid style, dives into confidence-building and the evolution of marketing. He highlights the importance of celebrating both big and small wins while navigating the digital attention landscape. James also emphasizes the transformative power of discomfort for creativity and shares insights on launching his nootropic drink, Neutonic. He warns against traditional marketing pitfalls and advocates for authenticity, urging marketers to embrace risk and learn from mistakes.
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Adapt to Attention Landscape
- The attention landscape is shifting from flashy, fast edits towards longer, slower, text-based formats.
- People consume content consciously in specific contexts, so timing and format need to suit audience habits.
Use Chatbots and Preview Clips
- Use chatbots to create personalized, conversational marketing that guides customers directly.
- Deliver short preview clips before full episodes to hook and engage your audience effectively.
Manly Surfer's Simple Happiness
- James describes the relaxed but fulfilling life of a man surfing and working evenings in Manly, Australia.
- He reflects on how such a simple life can offer profound happiness without many material possessions.
