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James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”

HUNGRY.

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Navigating the Beverage Marketing Landscape

This chapter explores the branding and marketing strategies behind a new productivity drink, emphasizing the importance of design and consumer engagement. It contrasts traditional influencer marketing with user-generated content and discusses the evolving nootropics market, highlighting lessons from brands like Prime and Candy Kittens. Through personal anecdotes and market analysis, the chapter illustrates the impact of scarcity marketing, community building, and sustainable growth on brand success.

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