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James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”

HUNGRY.

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Navigating Retail Challenges and Building Brand Identity

This chapter explores the hurdles that challenger brands face in grocery retail, focusing on the necessity of data-driven strategies and engaging narratives to connect with retailers. It highlights the importance of evolving brand identities beyond their founders and the impactful role of customer advocacy and social media in brand promotion.

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