Capturing Attention in a Digital Age

Honour to sit down and chinwag with Marketing Genius, James Smith.

James built a WHOPPA social following through honest, direct, empathetic marketing.

Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.

Our conversation is JAM-PACKED with GOLD.

ON THE MENU:

1. The Success Paradox: “Never stop doing the things that make you successful, as you get successful“
2. Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.
3. Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everything
4. Why “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creative
5. The Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”
6. Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.
7. George Mack Optimism Rule: Why there’s more USA Comedians vs. UK Comedians
8. How Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal Brand
9. Unusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsides
10. Why Sh*t British Weather Is a Super Power Creating So Many Extraordinary Individuals
11. Why Clapham Fitness Influencers are RUINING the World + Declinism
12. Nassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-Belief
13. Swimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”
14. Confidence is Your Relationship with Failure NOT SUCCESS
15. Confidence comes from Competence. Competence comes from action. Action is the answer to everything.

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