Part 1/2

Rory Sutherland is one of the most respected figures in Behavioural Science. He is also the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. He is a Cambridge Alumni. He penned one my favourite books Alchemy: The Power of Ideas That Don’t Make Sense

We are all consumers. We interact with products and services every hour of every day, But we don’t all know the irrationalities embedded in behaviour that make us do the things we do. Especially the things that don’t make sense. Rory brings these into the light.

Human behaviour is far less rational and sophisticated than we might claim.

In this episode we speak about:

Why rich people compete for art but not architecture

Why Rory believes in “car free Sundays”

Why McDonald’s touchscreens make you consume more calories

Rory’s thoughts on Wetherspoons and his “mushy pea bombardment”

Rory’s hypothetical “one behavioural reset” during lockdown

&  the psychology of Uber maps and P*rn.

It was a pleasure to share this part of a 2+ hour conversation with one of the most respected thinkers in his field!

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Rory’s books -

Alchemy: https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502

Transport for Humans: https://www.amazon.co.uk/Transport-Humans-Nearly-There-Perspectives/dp/1913019357/ref=sr_1_1?keywords=transport+for+humans&qid=1658598240&s=books&sprefix=tramsport+for%2Cstripbooks%2C82&sr=1-1

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