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#56 Rory Sutherland - You Don't Make Sense & You Don't Know It: Here's Why
Origin Story with David McIntosh Jr
The Design of Everyday Things
People with certain forms of arthrightous, people who've lost at full use of their hands, can't use door knobs very well. The design for people with constraints is just generally a better form of design. i would like to see marketing as being a demotic, popularist movement. I talk quite a lot about finding unmet needs and how they are actually in your interest. And iv heard you use the example of door handles over door knobs. D door handles for instints. It's manditory now and in new buildings, to have door handles, not doorknobs. Don't lose your mobile phone before you even check into a hotel. Whatever you do
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