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#56 Rory Sutherland - You Don't Make Sense & You Don't Know It: Here's Why
Origin Story with David McIntosh Jr
What Is Behavro Psychology?
Behavioral psychology rests on the idea that our perception is not optimised towards accuracy. Its optimise towards whatever evolution deemed best for survival and fitness. And so in evolutionary terms, if ever there's a trade off between accuracy and fitness, fitness will always win. Our brains are probably modular as well - we design them to fit what we already have.
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