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#56 Rory Sutherland - You Don't Make Sense & You Don't Know It: Here's Why
Origin Story with David McIntosh Jr
The Difference Between a House and a Home
i don't mean literally that different parts of the brain are exclusively dedicated to performing certain functions, butour brains have probably evolved in a shape with a modular architecture. And my argument is that in making any decision in business or in public policy, you have to be cognizant of this. The house is a thing. It's just a house. But when you say home on top of the word, now, home does mean house, presumably, unless you live in a caravan or a house boat or whatever. I think it's lot easier to make a plain journey ten times more enjoyable than it is to make a plane go ten times faster. i think there's something really interesting going
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