23. Four Roses Bourbon: how high-end hospitality equipped Ilaria Carone for brand ambassadorship

Spend just a few minutes in the company of Ilaria Carone and it’s hard to believe that someone so vivacious and chatty moved from Italy to London a short seven years ago speaking next to no English. Armed with as much experience as she could gather in her home country, Ilaria headed to London to pursue her dream hospitality career. Not afraid to rise to the challenge, she secured her first position a few days in at a private members’ club – and her success has only grown from there.

Having worked for some of the most well-respected, high-end venues in London – including prestigious members’ club Annabel’s – Ilaria has a wealth of experience in creating tailored drinking experiences for her guests. Today, she is the UK brand ambassador for Four Roses Bourbon, and in this week’s episode, Ilaria tells us about her hospitality journey, why she is constantly seeking new challenges, opportunities and educational experiences, and also about her love of whiskey.

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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.

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