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23. Four Roses Bourbon: how high-end hospitality equipped Ilaria Carone for brand ambassadorship

The Spirits Business Podcast

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The Art of Bourbon Connections

This chapter explores the unique selling points of Four Roses Bourbon and how its ambassador engages with bartenders to create authentic connections. It highlights the bourbon's diverse flavor profiles, its adaptability to various bar environments, and the initiative to foster community through collaborative cocktail creation.

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