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23. Four Roses Bourbon: how high-end hospitality equipped Ilaria Carone for brand ambassadorship

The Spirits Business Podcast

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From Bar to Brand Ambassador

In this chapter, the speaker transitions from a bar setting to a brand ambassador role with Four Roses Bourbon, sharing their passion for educating others about spirits. They reflect on work-life balance and their aspirations of opening a bar in Italy while highlighting their extensive background in various spirits. The chapter emphasizes the importance of personal connections and creative expression in the whiskey industry, culminating in a story that illustrates the rich lore of Four Roses Bourbon.

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