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23. Four Roses Bourbon: how high-end hospitality equipped Ilaria Carone for brand ambassadorship

The Spirits Business Podcast

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Navigating the Whiskey Market

This chapter explores the competitive dynamics of the American whiskey market in the UK, focusing on consumer engagement and the challenges faced by brand ambassadors. It emphasizes the need for meaningful connections and experiences in an increasingly saturated market, alongside historical insights into Four Roses Bourbon and strategies for standing out among established brands.

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