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23. Four Roses Bourbon: how high-end hospitality equipped Ilaria Carone for brand ambassadorship

The Spirits Business Podcast

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Resilience and Reinvention in Bartending

This chapter explores the transformative journey of a bartender in London's vibrant cocktail scene amid the challenges of the Covid pandemic. It addresses the personal and professional growth experienced while transitioning from high-end bars to more casual venues, highlighting ongoing gender biases within the industry. Through shared experiences, the chapter emphasizes the importance of creativity, skill, and advocacy for women in hospitality, offering insights into the evolving landscape of bartending.

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