The Seen and the Unseen - hosted by Amit Varma Ep 415: Ramki and the Ocean of Stories
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Apr 14, 2025 Ramakrishna Desiraju, known as Ramki, is an advertising professional turned storyteller with a knack for engaging narratives. In this conversation, he reveals the power of daydreaming and how it fuels creativity. Ramki discusses the evolution of family dynamics, reading habits, and the shift to digital consumption. He shares insights on emotional storytelling in advertising, highlighting meaningful representations of everyday life. Additionally, he reflects on the journey of transitioning from corporate advertising to entrepreneurship, emphasizing the importance of authenticity in creative expression.
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Advertising and Society
- People in advertising are incentivized to understand society deeply.
- They must understand buyer motivations and how desires change to sell products.
Unconditional Love for Passions
- Ramki's father-in-law's deep love for football mirrored P.K. Nair's passion for film.
- Both men dedicated their lives to their passions, showcasing unconditional love.
Childhood in Madras
- Ramki grew up in a large, cosmopolitan joint family in Madras.
- He cherishes the freedom and adventures experienced during his childhood.