Ep 415: Ramki and the Ocean of Stories
The Seen and the Unseen - hosted by Amit Varma
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Navigating the Evolving Advertising Landscape
This chapter explores the intricate challenges and transformations within the advertising industry as it adapts to new dynamics driven by audience fragmentation and the rise of individual creators. It highlights the tension between innovative ideas and the safety of conventional practices, emphasizing the need for agencies to embrace risk and foster collaboration. The discussion also addresses the implications of shifting client-agency relationships and the potential obsolescence of traditional advertising in the face of a creator-driven market.
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