Ep 415: Ramki and the Ocean of Stories
The Seen and the Unseen - hosted by Amit Varma
00:00
Exploring Everyday Narratives in Advertising
This chapter examines the profound connections between everyday household tasks and personal well-being, using a woman's laundry routine as a metaphor for finding solace in daily life. It highlights how understanding nuanced consumer perceptions and emotional landscapes is essential for effective advertising, encouraging brands to resonate with deeper human experiences rather than resorting to clichés. The discussion also addresses the distinct interior lives of men and women, emphasizing the importance of women's narratives in storytelling and the need for greater representation in the advertising industry.
Transcript
Play full episode
