The Power of Emotional Storytelling in Advertising

He observed our society from up close as an advertising man -- and then became an iconic storyteller on Twitter. Ramakrishna Desiraju aka Ramki joins Amit Varma in episode 415 of The Seen and the Unseen to talk about his journey, and all that it taught him. (FOR FULL LINKED SHOW NOTES, GO TO SEENUNSEEN.IN.) Also check out: 1. Ramakrishna Desiraju aka Ramki on LinkedIn and Twitter. 2. Cartwheel Creative Consultancy. 3. Selected legendary threads by Ramki. 4. Ramki's commercial for Kotak Mahindra Bank featuring Ranveer Singh. 5. Celluloid Man -- Shivendra Singh Dungarpur. 6. The Secret Life of Walter Mitty -- James Thurber. 7. Mungerilal Ke Haseen Sapne -- Prakash Jha. 8. All We Imagine as Light -- Payal Kapadia. 9. Heere Ko Kya Pata -- SBI Life Insurance commercial by Prasoon Pandey. 10. The Prem Panicker Files — Episode 217 of The Seen and the Unseen. 11. Dead Poet's Society -- Peter Weir. 12. The Spectacular Life of Prahlad Kakar -- Episode 414 of The Seen and the Unseen. 13. Rumble Fish -- Francis Ford Coppola. 14. John Collison's tweet on the world being a museum of passion projects. 15. The Fisher King -- Terry Gilliam. 16. The Grand Central Station scene from The Fisher KIng. 17. The Wheel commercial with Govinda. 18. Alchemy: The Surprising Power of Ideas That Don't Make Sense -- Rory Sutherland. 19. Hausla Hai Toh Ho Jayega -- Kotak commercial. 20. Anora -- Sean Baker. 21. Dr Seuss, Roald Dahl and John le Carre on Amazon. 22. The Grapes of Wrath -- John Steinbeck. 23. Perfect Days -- Wim Wenders. 24. Dance Dance For the Halva Waala — Episode 294 of The Seen and the Unseen (w Jai Arjun Singh and Subrat Mohanty). 25. Chhannulal Mishra on Spotify and YouTube. Amit Varma and Ajay Shah have launched a new course called Life Lessons, which aims to be a launchpad towards learning essential life skills all of you need. For more details, and to sign up, click here. Amit and Ajay also bring out a weekly YouTube show, Everything is Everything. Have you watched it yet? You must! And have you read Amit’s newsletter? Subscribe right away to The India Uncut Newsletter! It’s free! Also check out Amit’s online course, The Art of Clear Writing. Episode art: ‘Waves' by Simahina.