

#003: Generating Better (and More) Leads From Events with Geofence Advertising From a Veteran of AOL, Monster.com, and Ad.com w/ Rob Andreski
Mar 18, 2019
Rob Andreski, VP of Sales at Enradius, shares his insights from over 18 years in digital media. He discusses the evolution of programmatic advertising and its powerful data-driven strategies for targeting specific demographics. Rob emphasizes the shift from traditional metrics to innovative audience engagement techniques. He also highlights the strategic use of geofence advertising, demonstrating how businesses can effectively connect with clients during events like trade shows, leveraging location-based targeting for lasting relationships.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 5min
Lessons in Innovation and Audience Targeting from the Digital Frontier
04:46 • 2min
The Rise of Programmatic Advertising
06:38 • 6min
Maximizing Audience Engagement Through Digital Content Strategies
13:07 • 4min
Leveraging Geofence Advertising for Enhanced B2B Marketing
16:43 • 4min