Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#003: Generating Better (and More) Leads From Events with Geofence Advertising From a Veteran of AOL, Monster.com, and Ad.com w/ Rob Andreski

Hey {First Name}, An Insider's Guide to Outbound Sales

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Leveraging Geofence Advertising for Enhanced B2B Marketing

This chapter delves into the strategic implementation of geofence advertising by a digital marketing platform, emphasizing location-based targeting during events like trade shows. It outlines how businesses can effectively engage potential clients through mobile access and sustained communication, fostering valuable B2B relationships.

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