Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#003: Generating Better (and More) Leads From Events with Geofence Advertising From a Veteran of AOL, Monster.com, and Ad.com w/ Rob Andreski

Hey {First Name}, An Insider's Guide to Outbound Sales

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The Rise of Programmatic Advertising

This chapter explores the evolution and benefits of programmatic advertising, focusing on its ability to target specific demographics through data-driven strategies. The conversation highlights the importance of optimizing marketing budgets and adopting a publisher's mindset to create valuable, revenue-generating content.

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