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The 80/20 Principle

304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)

Mar 18, 2025
Mathew Kerbis, known as The Subscription Attorney, made a bold move by swapping billable hours for subscription pricing in his legal practice. He shares insights on seamlessly integrating AI tools to boost efficiency and client satisfaction. Listeners learn about the strategic advantages of flexible pricing and project-based tracking. Mathew also emphasizes the importance of innovation and trust-building in adapting to client needs in a rapidly changing landscape, showcasing how technology can drive success in the legal field.
40:15

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Transitioning to subscription pricing allows lawyers to offer predictable legal services, enhancing accessibility for clients while minimizing the stress of hourly billing.
  • Integrating AI tools into legal workflows can significantly boost efficiency, reduce operational costs, and improve client satisfaction in subscription-based practices.

Deep dives

Transition to Subscription-Based Legal Services

An attorney successfully transitioned from a traditional billable hour model to a subscription-based pricing structure. This approach allows clients to pay a flat monthly fee for ongoing legal services, promoting affordability and predictability. By leveraging his prior experience in real estate law and entrepreneurship, he crafted a model that addresses common client frustrations with hourly billing. The pandemic prompted the exploration of this model as litigation became more challenging, ultimately leading to the establishment of his subscription-based practice.

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