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304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)

The 80/20 Principle

CHAPTER

Innovating Legal Services: A Subscription Journey

This chapter details a lawyer's transition from traditional hourly billing to a subscription-based model, inspired by practices in other industries. It explores the strategic challenges of launching a new practice focused on innovation during the pandemic, including client engagement and marketing efforts.

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