Books That Built Me
12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini
Dec 12, 2023
Join us as we explore the book 'Yes! 50 Scientifically Proven Ways to Be Persuasive' with David Priemer, a seasoned expert in the field. We discuss releasing tension, the persuasive power of using 'because', finding common ground in conversations, the importance of connection in business relationships, and the value of reading and taking notes. Tune in for practical insights that can revolutionize your personal and professional interactions!
30:43
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Quick takeaways
- Using trigger words like 'because' can provide rational explanations that fulfill the human craving for certainty.
- Authenticity and human connection drive successful conversations, making sales more genuine and effective.
Deep dives
The Power of Persuasion: The Book That Transformed Sales
The podcast episode features an interview with David Premier, the founder and Chief Sales Scientist of Cerebral Selling, discussing the book '50 scientifically proven ways to be persuasive'. David shares how this book, gifted to him by an investor, shifted his perspective and approach to sales by introducing scientific principles. He highlights the impact of using certain trigger words, such as 'because', to provide rational explanations that fulfill human craving for certainty. David explains how authenticity and human connection drive successful conversations, making sales more genuine and effective.
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