
12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini
Books That Built Me
Importance of Reading and Taking Notes
In this chapter, the speakers discuss their approach to reading the book, emphasizing the importance of taking it slow, writing notes, and using one-liners to remember tactics. They also highlight the value of sharing the book with others and the impact it has had on their own lives.
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