
12. The Ultimate Persuasion Guide | "Yes! 50 Scientifically Proven Ways to Be Persuasive" by Goldstein, Martin & Cialdini
Books That Built Me
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Importance of Reading and Taking Notes
In this chapter, the speakers discuss their approach to reading the book, emphasizing the importance of taking it slow, writing notes, and using one-liners to remember tactics. They also highlight the value of sharing the book with others and the impact it has had on their own lives.
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